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Create a promotional video for the MACH-E Mustang with a high profile subject for two prestigious brands, Ford General Motors and The JUNO Awards. Put the musician Felix Cartal at the centre of the promotional video while taking viewers on a “road trip home” with him from Vancouver to the Sunshine Coast whilst showcasing the Ford MACH-E.
Utilized the concept of a “road trip home” with Felix Cartal to the fullest through implementing the “drive-and-talk” filming technique which encouraged Cartel to openly delve into his musical origin story, processes, and understandings as an artist. Shined the spotlight on the MACH-E by hiring a professional camera team whom achieved the moving shots with a U-Crane picture vehicle. Organized and coordinated shooting, transportation and lodging throughout two different cities and in a ferry across the ocean. Organized and coordinated shooting, transportation and lodging throughout two different cities and in a ferry across the ocean.
Pre-Production:
4 weeks
Production:
3 days
Post-Production:
4 weeks
Number of Cameras:
1
Lenses:
Lomo Animorphics
Shot In:
4k
Shot With:
Alexa Mini LF
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